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Cybersecurity for small businesses.

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In the final blog of this semester, as the title suggests we will discuss the importance of cyber security for small businesses. Throughout the last number of blogs, we have covered a range of digital tools that can assist small businesses, but cybersecurity arguably is top of the list in terms of importance. In the current landscape, to survive as a business, it’s essential to have an online presence, be it the use of social media for advertising or a website to sell your products and services. Due to that requirement, it is also essential that these accounts and websites are protected and safe to use. That’s were cybersecurity comes in, cybersecurity is the practice of protecting systems, networks, and programs from digital attacks that aim to damage, access or change sensitive information/data.   While many would assume it is only large corporations that are at risk at cybersecurity attacks, smaller corporations often lack the required infrastructure to prevent attacks, and ...
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SEO for small businesses: How to compete with big brands online.

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  Have you ever experienced search engine optimisation? If you are unsure, I can almost guarantee if you have ever used a search engine you have. After this blog the aim is that you as the reader will have a deeper understanding of what SEO is, how it works and what it means for smaller businesses. SEO or search engine optimisation is a tool used by businesses to help search engines understand your content, helping users find your site, and then decide on if they want to visit your site or not. A key point to note that SEO is traffic from free, organic search results on search engines, compared to “Pay per click” which is where search engines will directly advertise a business’s content ranking them higher in the results list.   As a digital marketer it is essential to understand the core skills of getting your brand, company or website noticed by searchers especially when competing against big brands. SEO can be divided into 3 main pillars that must be actioned regular...
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Evolution of Internet Technologies: From Web 1.0 to Web 3.0

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How much do you really know about internet technology? This goal of this blog is to help you understand firstly what is meant by web 1.0, and then to help you understand what the evolution of web 1.0 to web 3.0 looks like. We will also discuss what the future holds for internet technologies. Must of us would consider ourselves pretty tech-savy, we can navigate our way around our mobile phones, we consider ourselves fluent in buzz phrases and words generated from the internet, but when asked what the web or the internet is I would imagine most would struggle to define it, or at least provide an accurate definition.   The Web, formerly referred to as the World Wide Web, is the pages/sites you see when you log online. The Internet is a series of interconnected computer systems the Web functions on, plus the medium allows files and e-mails to travel along. In simpler terms the internet is the highway system that connects many cities, and the web are the fuelling stations and ...
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Cloud based analytics for small business’s

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Many businesses are moving to the cloud for storage of for sales data, marketing data, even financial and HR data. Cloud BI solutions capable of connecting to multiple data sources are valuable for any role to deliver and share business insights used by both large-scale multinationals and for small businesses. So, what is cloud-based analytics? Cloud analytics in cloud computing offer many of the same features as traditional data analytics. Rather than hosting everything on-premises, cloud analytics provides the components needed to build, deploy, scale, and manage data analytics in the cloud on a third-party infrastructure.   In cloud analytics systems, all generated data is collected and securely stored in the cloud, where it can be accessed from any internet-connected device. The cloud analytics system can then clean, organize, process, and analyse the data using proprietary algorithms. These insights are presented to the user through different data visualizations and o...
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Saas ERP's for SME's

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  So, what makes SaaS ERP so appealing to SMEs? First, cost-effectiveness is a major advantage. Traditional on-premise ERP systems necessitate substantial initial investments in hardware and IT personnel. SaaS ERP, on the other hand, operates on a pay-as-you-go basis, allowing SMEs to pay only for what they require, making it an affordable option for small businesses. According to Gartner, by 2025, over 50% of businesses are expected to use cloud-based ERP , as it offers significant benefits in scalability and flexibility. SMEs can scale their ERP solutions as they grow, without the need for disruptive upgrades. Second , the ease of implementation and maintenance stands out. Unlike traditional ERP systems, which can take months to implement, SaaS ERP solutions are designed for quick deployment, and the vendor manages maintenance, ensuring continuous updates with no operational downtime. Finally , accessibility and real-time insights are major benefits. Cloud-based SaaS ERP...
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The rise of digital payment systems.

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  With the rise of electronic banking and the internet in the 1990s, the first digital payment system arose in 1994. Since then the progression over the last several years, due to advancements in technology, digital payments have become the norm in todays society. So what is a digital payment system? It refers to the technology that allows organisations, individuals and business to transfer money electronically without the need for physical cheques or cash. The systems allow for payments through various electronic devices such as mobile, computer and specialised payment networks. In 2023 according to Capgemini, non-cash transactions accounted for 1.3trillion globally. By 2027 this is expected to rise to 2.3 trillion, representing a rise of over 15% annually. So looking closer to home, one might wonder how much does Ireland contribute to the use of digital payment systems. I know from my own experience, digital payment systems have shaped the way I act as a consumer. The following g...
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Why the southeast of Ireland is a tech haven.

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  Why the southeast of Ireland is a tech haven.   This blog highlights the array of opportunities that are available in the south-east of Ireland. Irelands Southeast is the fastest growing region in the  fastest growing economy  in Europe. The competitive business environment and thriving sectoral ecosystems make the region an  ideal location  to start-up, grow or locate a business. So as a reader put yourself in the shoes of a tech CEO, he has decided to station his HQ in Ireland, where in Ireland is yet to be decided. But what might you look for when making this decision, Low Industrial property costs? Educated workforce? Soaring productivity rates? These can all be found in abundance in Irelands southeast. Between 2010 – 2017 in terms of productivity rates, the southeast was #1 in Ireland for this. It on average has 50% lower industrial property costs than that of Dublin, and a student population of 25000+. For further information on the impres...
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