Cloud based analytics for small business’s




Many businesses are moving to the cloud for storage of for sales data, marketing data, even financial and HR data. Cloud BI solutions capable of connecting to multiple data sources are valuable for any role to deliver and share business insights used by both large-scale multinationals and for small businesses.

So, what is cloud-based analytics?

Cloud analytics in cloud computing offer many of the same features as traditional data analytics. Rather than hosting everything on-premises, cloud analytics provides the components needed to build, deploy, scale, and manage data analytics in the cloud on a third-party infrastructure.  In cloud analytics systems, all generated data is collected and securely stored in the cloud, where it can be accessed from any internet-connected device. The cloud analytics system can then clean, organize, process, and analyse the data using proprietary algorithms. These insights are presented to the user through different data visualizations and other intuitive formats.

Here is a short video on how data analytics works:

https://youtu.be/g-f_mWXK9sU?si=UOtvjEv8Eg8JNfe8

So how can cloud-based analytics help small business, well there are several benefits in implementing this type of technology.

1.        Scalability: with using this technology, it allows  business to scale up during periods of high demand, and scale down during periods of downturn, without the need of purchasing any extra hardware.

2.       Cost efficiency: Similarly, to point 1, using cloud-based technologies requires not extra hardware to be bought and can avail of the services on a subscription type basis.

3.        Data consolidation: Having a number of data sources makes it near impossible to make real time decisions within an organisation, having just one location for this data allows easy access for all stakeholders, regardless of their physical location. By having all the data in source, it allows for real time, more informed decision making.


Comments

Post a Comment

Popular posts from this blog

Cybersecurity for small businesses.

Image
In the final blog of this semester, as the title suggests we will discuss the importance of cyber security for small businesses. Throughout the last number of blogs, we have covered a range of digital tools that can assist small businesses, but cybersecurity arguably is top of the list in terms of importance. In the current landscape, to survive as a business, it’s essential to have an online presence, be it the use of social media for advertising or a website to sell your products and services. Due to that requirement, it is also essential that these accounts and websites are protected and safe to use. That’s were cybersecurity comes in, cybersecurity is the practice of protecting systems, networks, and programs from digital attacks that aim to damage, access or change sensitive information/data.   While many would assume it is only large corporations that are at risk at cybersecurity attacks, smaller corporations often lack the required infrastructure to prevent attacks, and ...
Read more

Why the southeast of Ireland is a tech haven.

Image
  Why the southeast of Ireland is a tech haven.   This blog highlights the array of opportunities that are available in the south-east of Ireland. Irelands Southeast is the fastest growing region in the  fastest growing economy  in Europe. The competitive business environment and thriving sectoral ecosystems make the region an  ideal location  to start-up, grow or locate a business. So as a reader put yourself in the shoes of a tech CEO, he has decided to station his HQ in Ireland, where in Ireland is yet to be decided. But what might you look for when making this decision, Low Industrial property costs? Educated workforce? Soaring productivity rates? These can all be found in abundance in Irelands southeast. Between 2010 – 2017 in terms of productivity rates, the southeast was #1 in Ireland for this. It on average has 50% lower industrial property costs than that of Dublin, and a student population of 25000+. For further information on the impres...
Read more

SEO for small businesses: How to compete with big brands online.

Image
  Have you ever experienced search engine optimisation? If you are unsure, I can almost guarantee if you have ever used a search engine you have. After this blog the aim is that you as the reader will have a deeper understanding of what SEO is, how it works and what it means for smaller businesses. SEO or search engine optimisation is a tool used by businesses to help search engines understand your content, helping users find your site, and then decide on if they want to visit your site or not. A key point to note that SEO is traffic from free, organic search results on search engines, compared to “Pay per click” which is where search engines will directly advertise a business’s content ranking them higher in the results list.   As a digital marketer it is essential to understand the core skills of getting your brand, company or website noticed by searchers especially when competing against big brands. SEO can be divided into 3 main pillars that must be actioned regular...
Read more