Cian Carroll

In the final blog of this semester, as the title suggests we will discuss the importance of cyber security for small businesses. Throughout the last number of blogs, we have covered a range of digital tools that can assist small businesses, but cybersecurity arguably is top of the list in terms of importance. In the current landscape, to survive as a business, it’s essential to have an online presence, be it the use of social media for advertising or a website to sell your products and services. Due to that requirement, it is also essential that these accounts and websites are protected and safe to use. That’s were cybersecurity comes in, cybersecurity is the practice of protecting systems, networks, and programs from digital attacks that aim to damage, access or change sensitive information/data.   While many would assume it is only large corporations that are at risk at cybersecurity attacks, smaller corporations often lack the required infrastructure to prevent attacks, and ...

  Have you ever experienced search engine optimisation? If you are unsure, I can almost guarantee if you have ever used a search engine you have. After this blog the aim is that you as the reader will have a deeper understanding of what SEO is, how it works and what it means for smaller businesses. SEO or search engine optimisation is a tool used by businesses to help search engines understand your content, helping users find your site, and then decide on if they want to visit your site or not. A key point to note that SEO is traffic from free, organic search results on search engines, compared to “Pay per click” which is where search engines will directly advertise a business’s content ranking them higher in the results list.   As a digital marketer it is essential to understand the core skills of getting your brand, company or website noticed by searchers especially when competing against big brands. SEO can be divided into 3 main pillars that must be actioned regular...

How much do you really know about internet technology? This goal of this blog is to help you understand firstly what is meant by web 1.0, and then to help you understand what the evolution of web 1.0 to web 3.0 looks like. We will also discuss what the future holds for internet technologies. Must of us would consider ourselves pretty tech-savy, we can navigate our way around our mobile phones, we consider ourselves fluent in buzz phrases and words generated from the internet, but when asked what the web or the internet is I would imagine most would struggle to define it, or at least provide an accurate definition.   The Web, formerly referred to as the World Wide Web, is the pages/sites you see when you log online. The Internet is a series of interconnected computer systems the Web functions on, plus the medium allows files and e-mails to travel along. In simpler terms the internet is the highway system that connects many cities, and the web are the fuelling stations and ...